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5 Tips When Conducting User Research

Whether its referred to as user research, customer research, field studies, qualititive research or one of the other terms used, finding out the wants and needs of people who use websites, intranets...

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Tips for User Testing and User Research

User Testing An integral part of gaining end user insights into how well (or poorly) a website, intranet or application has been designed, user testing can be carried out in 3 main ways. Laboratory...

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Case Study – Intranet Usability Evaluation for The Hyde Group

PRWD have delivered exactly what was required of the project and done so in an extremely efficient way. The information gained from respondents, both qualitative and quantitative, helped to reinforce...

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Press Release – PRWD Help Launch Manchester’s First User Testing Lab

Web usability agency PRWD have helped launch the new usability testing laboratory at Manchester Metropolitan University (MMU). PRWD were the first company to use the facility for a commercial usability...

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Paul Rouke Featured in Sunday Telegraph Internet Retailing Supplement

Recently I was very privileged to be asked to provide some industry commentary for an article which was to be printed in an Internet Retailing supplement going in the Sunday Telegraph. Click the cover...

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Moderated versus Remote Usability Testing

I’ve recently had the pleasure of speaking at the Internet Retailing Conference 2011 in London in one of the 8 workshops that took place. I was invited to speak by one of our partners, remote usability...

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Why Bother With Personas?

It seems that using personas becoming a more and more popular in design, marketing and even business strategy, but are they worth the effort? Aren’t they a bit fluffy? Can they really provide great...

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7 Tips for Moderating User Research Sessions

Moderated testing is a vital part of the PRWD toolbox. Time and time again it allows us to get great quality research, probing deeper in to users’ experiences, in order to understand the reasons behind...

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On-site Survey Tools: Comparison & Review

Introduction On-site surveys are sometimes widely discussed, but we find that too few companies are using them to gain data and insights directly from their customers. In this post we will review three...

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